During
the Nara Period (710-794), the Japanese aristocracy wore shoes
or boots, influenced by the Chinese style footwear. It wasn't until
the Heian Period (794-1192) that zori and geta were worn.
The climate in Japan is very humid and shoes become rather stuffy
during the summer season. Compared to the old style of footwear,
zori and geta are cool and good summer wear. They are shoes that
are truly native to Japan, not influenced by the previous Chinese
style.
People continued to wear geta and zori through the Tokugawa Period
(1603-1867), where many different styles of geta started to appear.
Due to the closure of Japan to foreigners, Japanese culture (and
footwear) flourished.
With the Meiji Period (1868-1911) came a new era, and Japan open
itself back up to foreigners. Foreign style shoes started to become
popular, and the Japanese style of footwear slowly started to be
driven out of the market. Nowadays it is difficult to find people
who wear geta in Japan, even in summer. Geta are no longer regarded
daily footwear by regular Japanese. When geta are worn, it is when
someone is dressed in a kimono, going to a festival. Even then,
the geta might have rubber fixed to the foot, blocking out the
distinctive sound of the geta - karankoron.
Japanese geta-ya (geta shops) are worried about the future of these
traditional shoes. They make much different style of geta using
their own imagination or current fashion trends to keep the geta
alive. There are only a few specialty geta-ya in Japan.
In 1996 when Paris and Milan companies put out footwear similar
in style to the strap used for geta and zori (hanao), both geta
and zori suddenly became all the rage. Japanese young people created
a boom for the traditional footwear during the summer of 1997 -
geta or zori shops could not keep up with the demand!
Now, Japanese style footwear is still pretty popular among the
young people. Japanese young buy these shoes as a fashion statement,
paying attention to the shape and the many colorful hanao. Geta
and zori are also given attention because they are known as to
be shoes to stimulate the foot and improve health. These geta are
good as gifts and symbolize well-wishes for good health in the
future.